Design Principles · Task 1 · Exploration
6/2/2024/ - 21/2/2024 / Week 1 - Week 2
YANG ZHI CHING / 0365154
Design Principles / Bachelor of Design (Hons) in Creative Media
Task 1 · Exploration
· MIB ·
Doc 1.1 Module Information Booklet
· DESIGN PRINCIPLE ·
Instruction: Recap the design principles listed below: Gestalt theory, Contrast, Emphasis, Balance, Repetition, Movement, Harmony & Unity, Symbol, Word & Image
Gestalt Theory: This theory suggests that how the human eye perceives vidual elements and how complex scenes can be reduced to the simple shapes. Human eye tends to perceive organized patterns and wholes rather than individual parts.
Gestalt Theory: This theory suggests that how the human eye perceives vidual elements and how complex scenes can be reduced to the simple shapes. Human eye tends to perceive organized patterns and wholes rather than individual parts.
Contrast: Contrast is the juxtaposition of strongly dissimilar elements to emphasise a point and express content.
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| Fig 1.3 Black and White Contrast Source |
Fig 1.31 Warm and Cold Colour Contrast, Illustration by Holly Warburton Source
Fig 1.4 Emphasis the 'Red' Source
Fig 1.5 Vertically and Horizontally Balance Source
Fig 1.6 Typography and Pattern Repetition Source
Fig 1.7 Shape Movement and Line Movement Source
Harmony & Unity: Harmony and unity involve bringing together various elements in a design to create a sense of cohesion and completeness.
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| Fig 1.8 Interior Design in Yellow and Modern Theme Source |
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| Fig 1.9 Artworks of Vanissa Foo, local illustrator Source |
Symbol: Symbols are effectively visual representations of ideas, concepts, or objects, divided to 3 types of symbols: Pictorial symbols, Abstract symbols, Arbitraty symbols.
Word and Image: Word and image integration involves combining text and visual elements in a design to convey a message or tell a story effectively.
Fig 1.10 Pictorial Symbols
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| Fig 1.11 Abstract Symbols |
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| Fig 1.12 Arbitrary Symbols |
Fig 1.13 Posters using Word and Image Elements Source
· RESEARCH ·
The 17 goals of UNSDG · https://sdgs.un.org/goals
Among the goals stated above, the most interested goals for me are Peace, Justice and Strong Institution and Gender Inequality. But I was not sure that whether can I go through the topic with Non-violence, Mr. Zeon mentioned that he can't stricly tell me can or can't, I should firstly study the official information of the goals.
Final decided goal · Gender Inequality
Definition of the Goal ·
The Gender Inequality goal in the UNSDG aims to make sure that women and girls have the same chances as men and boys in everything from education to job opportunities. It's about giving women a fair shot at life without facing discrimination or violence. The goal pushes for equal rights, equal access to education and healthcare, and more opportunities for women to take part in decision-making. Ultimately, it's all about creating a world where gender doesn't hold anyone back from reaching their full potential.
"Your Body Is A Battleground"
by Barbara Kruger
Year: 1989
Size: -
Medium: Photographic silkscreen on vinyl
Reference Link: Your Body Is A Battleground
'Your Body is a Battleground" directly relates to the UNSDG of Gender Inequality. Barbara Kruger made this artwork for the Women’s March on Washington in 1989 after a string of anti-abortion laws. . The dualism of the face symbolizes the opinions and policies that seek to control and legislate women's reproductive choices. The word 'Battleground" evokes the ongoing struggles for women's right and bodily autonomy, emphasizing the fight against women's oppression. Through its powerful imagery and direct messaging, Kruger's work emphasizes the urgency of addressing gender disparities and advocating for women's right to make decisions about their own bodies. Overall, the artwork underscores the imperative for greater gender equality and empowerment.
(110 words description)
· REFLECTION ·
Feedback received at 20/2/2024: Please reduce the font size of the recap of design principles as it's currently too large. In addition, for clarity, I need to focus solely on the selected artwork for analysis in the blog. Thus remove the artist info, figures 2.1, 2.2, and 2.3 accordingly.
This is the first task of this course, which mainly focuses on learning nine basic design principles and selecting one's research direction based on the UNSDGs. When I first started delving into design, I used to think that designers relied solely on sudden bursts of inspiration to create something. However, as I became more familiar with design through frequent exposure, I began to realize that the preparation work before putting pen to paper actually significant. Therefore, through this task, I have learned conducting research and preparing before diving into design work.
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