Experiential Design · Task 1
21 March 2025 - / Week 1 - Week 7
YANG ZHI CHING / 0365154
Experiential Design / Bachelor of Design (Hons) in Creative Media
Experiential · Task 1
| Instruction
Doc 1.1 MIB
| Lectures
Week 1: Briefing
Week 1, we had a detailed briefing by Mr. Rafiz, where he explained what this module is all about and how it works. At first, I had zero idea what "experiential" even meant (￣▽￣*)ゞ — but thanks to Mr. Rafiz's super patient introduction, and especially the part where he showed us a lot of amazing works from past students (our seniors!), everything started to make sense. Now, I finally understand what "experiential" design is for — and honestly, I'm really excited about it! Before I chose the UI/UX specialization, I actually considered Immersive Design too. I truly believe AR, XR, and VR are going to be a huge part of the future (*≧ω≦). So being able to learn more about this world makes me even more motivated!
Besides the briefing, I also discovered something super cool — the Experiential Design GPT Assistant!
I feel like it’s going to be a huge help for me, especially because sometimes I don’t even know how to properly ask questions, and I’m always a bit scared of bothering people (ﾉ∀`). I really hope I can make good use of this tool throughout the semester and make my learning journey even smoother!
Week 2: Group Activity - User Journey Maps
This week, after Mr. Rafiz lecture, we have tasked to do a group activity of doing user journey map. Our group selected topic is user journey map when user go Genting Highland Casino.
Week 3: Group Activity - AR Experience Scenario
After lecture about AR, VR, MR,we have a activity to try the 3D & AR camera in Google. I have tried put the tiger AR and the patung to our group table. After that, our second task is to figure out a scenario that can improve the experience through AR. Our scenario setting is in gym room.
Week 4: Group Activity - AR Experience
This week, we started getting into the basics of UI design and interaction in Unity. Our main focus was learning how to use the UI Canvas and Button components to make our AR project more interactive. The goal was to let users control a virtual object (an AR cube) using simple on-screen buttons.
Week 1: Briefing
Week 1, we had a detailed briefing by Mr. Rafiz, where he explained what this module is all about and how it works. At first, I had zero idea what "experiential" even meant (￣▽￣*)ゞ — but thanks to Mr. Rafiz's super patient introduction, and especially the part where he showed us a lot of amazing works from past students (our seniors!), everything started to make sense. Now, I finally understand what "experiential" design is for — and honestly, I'm really excited about it! Before I chose the UI/UX specialization, I actually considered Immersive Design too. I truly believe AR, XR, and VR are going to be a huge part of the future (*≧ω≦). So being able to learn more about this world makes me even more motivated!
Besides the briefing, I also discovered something super cool — the Experiential Design GPT Assistant!
I feel like it’s going to be a huge help for me, especially because sometimes I don’t even know how to properly ask questions, and I’m always a bit scared of bothering people (ﾉ∀`). I really hope I can make good use of this tool throughout the semester and make my learning journey even smoother!
I feel like it’s going to be a huge help for me, especially because sometimes I don’t even know how to properly ask questions, and I’m always a bit scared of bothering people (ﾉ∀`). I really hope I can make good use of this tool throughout the semester and make my learning journey even smoother!
Week 2: Group Activity - User Journey Maps
This week, after Mr. Rafiz lecture, we have tasked to do a group activity of doing user journey map. Our group selected topic is user journey map when user go Genting Highland Casino.
Week 3: Group Activity - AR Experience Scenario
After lecture about AR, VR, MR,we have a activity to try the 3D & AR camera in Google. I have tried put the tiger AR and the patung to our group table. After that, our second task is to figure out a scenario that can improve the experience through AR. Our scenario setting is in gym room.
Week 4: Group Activity - AR Experience
This week, we started getting into the basics of UI design and interaction in Unity. Our main focus was learning how to use the UI Canvas and Button components to make our AR project more interactive. The goal was to let users control a virtual object (an AR cube) using simple on-screen buttons.
| Research & Exploration
Common Types of AR Technology |
1. Mobile-based AR (e.g. via apps on smartphones)
2. Web-based AR (runs directly in the browser, no app
needed)
3. AR Glasses
Key AR Features & Examples |
1. AR Surface Detection
Most AR systems use surface detection to place
virtual objects on flat surfaces.
2. 3D Object Recognition
Example: Porsche’s AR app lets users change the
car's color by recognizing the model — this uses 3D
object recognition, which needs more advanced tech
(e.g. Vuforia).
3. Image Recognitionis
Image recognitionis often used in AR cards and AR
books.
AR navigation uses cloud anchors to store info
about a specific place, allowing users to scan it
later and load related content.
4. Face Detection
Face detection powers face filters in apps like
those using ARKit (iOS) and ARCore (Android).
5. WebAR
WebAR allows users to experience AR directly in the
browser.
Popular Free AR Tools |
1. ARKit (iOS) and ARCore (Android):
Easy to use and well-documented.
2. SenseAR:
Supports cloud anchors and motion capture, but
only works on Android.
3. Vuforia:
A powerful industrial-grade AR tool. It supports
most AR functions and is very stable, but its
surface detection is not as strong.
Common Types of AR Technology |
1. Mobile-based AR (e.g. via apps on smartphones)
2. Web-based AR (runs directly in the browser, no app
needed)
3. AR Glasses
Key AR Features & Examples |
1. AR Surface Detection
Most AR systems use surface detection to place
virtual objects on flat surfaces.
2. 3D Object Recognition
Example: Porsche’s AR app lets users change the
car's color by recognizing the model — this uses 3D
object recognition, which needs more advanced tech
(e.g. Vuforia).
3. Image Recognitionis
Image recognitionis often used in AR cards and AR
books.
AR navigation uses cloud anchors to store info
about a specific place, allowing users to scan it
later and load related content.
4. Face Detection
Face detection powers face filters in apps like
those using ARKit (iOS) and ARCore (Android).
5. WebAR
WebAR allows users to experience AR directly in the
browser.
Popular Free AR Tools |
1. ARKit (iOS) and ARCore (Android):
Easy to use and well-documented.
2. SenseAR:
Supports cloud anchors and motion capture, but
only works on Android.
3. Vuforia:
A powerful industrial-grade AR tool. It supports
most AR functions and is very stable, but its
surface detection is not as strong.
AR Technology Application Example |
This allows AR programs to recognize objects in the real
world and overlay 3D assets over top of them or provide
context to the user.
With a smartphone camera, users see 3D directions for
setting up the router. The app can also help diagnose
simple issues with 3D visualizations in augmented
reality.
3. PianoVision
Learn to play the piano in augmented reality
using hand tracking.
4. DemeoA dungeon crawler mixed reality game where you can see the game board in AR.
5. Movies and TVWatch video content in AR windows on your headset.
6. Indoor Navigation PoweredAugmented reality indoor navigation is limited by several constraints. Precision is the most critical issue. Although indoor navigation systems, when properly implemented, can be quite accurate in terms of helping the user find their way from department or aisle to another, it’s not precise enough to help them find a specific item on a shelf.
Three possible approaches for implementing indoor navigation:- Beacons: powered by Bluetooth LE, Wi-Fi RTT, or Ultra-wide band (UWB)
- Markers: visual markers identified by a device with an AR framework
- VPS (visual positioning system): estimating the location using a pre-trained AI model and image from the camera
4. Demeo
A dungeon crawler mixed reality game where you can see the game board in AR.
5. Movies and TV
Watch video content in AR windows on your headset.
6. Indoor Navigation Powered
Augmented reality indoor navigation is limited by several constraints. Precision is the most critical issue. Although indoor navigation systems, when properly implemented, can be quite accurate in terms of helping the user find their way from department or aisle to another, it’s not precise enough to help them find a specific item on a shelf.
Three possible approaches for implementing indoor navigation:
- Beacons: powered by Bluetooth LE, Wi-Fi RTT, or Ultra-wide band (UWB)
- Markers: visual markers identified by a device with an AR framework
- VPS (visual positioning system): estimating the location using a pre-trained AI model and image from the camera
| Proposal of 3 AR Project Ideas
Week 1, Mr. Rafiz told us can continue our projuct as in pair or individual, and i was grouping with Chin Tze Wei, for this week mission, we need to prepare 3 ideas each person of our AR product.
We have each prepare 3 ideas in Miroboard below:
| Lectures
In these four weeks, i can feel the enthusiasm of teaching from Mr. Rafiz. He really want us to learn some thing as he have arrange a fully completed study system like AI assistent to answer our question 24 hours, the consultation booking for our project progress, and he has clearly arranged the interesting lectures and ecercises for us to lear about these lesson. I'm happy to learn about "AR" and even VR, MR lesson, but one things is I hope we can have a realistic experience in trying AR glasses, VR glasses. It would be interesting if we have a new experience on our class to let us contact with new things.
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